iOS10 or 9 Users
If you have the Rue La La app installed, when you click on a link from a Boutique email, it will automatically open in the app. If you prefer seeing it in the mobile browser, once you are in the app you can select the link in the top right corner that says “ruelala.com.” Once that choice is made, all links will work the same way.
If you want to change your settings to open the app or a mobile browser, on iOS10 you can light press (with 3D Touch enabled devices) or press and hold (on devices without 3D Touch) to open the option to select the app or another browser.
Android Users
If you have the Rue La La app installed, when you click on a link from a Boutique email, it will automatically open in the app. You may be prompted to choose between the app, Chrome, or any other app that can open a URL. Once you make that choice, future links will open the same way.